Reciprocal Linking 101

The jagger update is done, leaving some sites in its dust and elevating other sites to new highs. Something that has become very clear is google's refined link credibility: Quality of the pages who are linking to you are of the utmost importance if you want to do well with google.

- Avoid site-wide links and links that the search engines can easily identify as paid links. i.e. links under titles such as "Sponsored Links".
- Check the pr of the page a link partner would put your link on - consider exchanging links only if there is some pr on the actual link page.
- Link to good neighborhoods in your category - there are many tools to help you do this, such as Hub Finder.

What to do with all that recip linking spam in your inbox? Here is a very good article to help webmasters select link partners, and delete the crap: Link requests that should be deleted.